FAN Hospitality Consulting 方叙酒店餐饮咨询
Madame Ching dish

Service catalogue服务目录

Services A–J服务目录 A–J

Ten service lines for hotels, restaurants and bars. Clear scope, written KPIs, founder-led delivery. Tailored proposals for every project.面向酒店、餐厅与酒吧的十大服务。范围清晰，KPI书面约定，创始人亲自主导。按项目定制报价。

Book an initial consultation预约初次沟通

Photo: Graeme Kennedy for Madame Ching摄影：Graeme Kennedy（美德卿）

At a glance一览

Choose a service, or combine several.选择单项服务，或组合使用。

Every engagement starts with a free 30-minute call and ends with a written scope, KPIs and a tailored proposal.每个项目从30分钟免费沟通开始，并以书面范围、KPI与定制报价方案落地。

A

Strategy & Feasibility战略与可行性研究

The investor has a site or idea but no reliable view of demand, concept fit, investment or payback.投资人已有选址或构想，却缺乏对市场需求、概念匹配度、投资额与回报周期的可靠判断。

Deliverables交付内容

  • Market and competitor scan (site visits, Dianping/Meituan benchmarks)市场与竞品调研（实地走访、大众点评/美团对标）
  • Concept options and recommendation概念方案比选与推荐
  • Space programme and capacity model空间规划与容量模型
  • Investment budget and 3-year P&L scenarios (estimates)投资预算及三年损益情景测算（估算）
  • Go / no-go memo and next-step plan投资决策建议书及下一步计划

KPIs we track考核指标

  • Decision made on time按时完成投资决策
  • Opening budget variance within ±10% of study开业预算偏差控制在研究结论的 ±10% 以内
  • Assumptions documented and signed off关键假设书面记录并经确认

Not included不包含

  • Bankable feasibility or formal valuation for lenders面向贷款机构的融资级可研或正式估值
  • Architectural or engineering design建筑与工程设计
Typical duration参考周期3–6 weeks3–6 周
Typical effort参考工作量8–18 consultant days8–18 个顾问工作日
Delivery交付方式Led directly by Nil; specialists coordinated by FANNil 亲自主导；专业机构由方叙统筹
Fees费用Tailored proposal按项目定制报价

Specialists coordinated where required: 必要时协同：Quantity surveyor, valuer, lawyer where required必要时协同工料测量师、估值师与律师

B

Hotel Operations & F&B酒店运营与餐饮

Hotel F&B misses budget, brand standards (LQA/Forbes) or guest scores; the owner needs an expert who speaks operator language.酒店餐饮未达预算、品牌标准（LQA/福布斯）或宾客评分；业主需要一位懂运营语言的专家。

Deliverables交付内容

  • F&B performance diagnostic: outlet P&Ls, covers, average check, labour餐饮经营诊断：各餐厅损益、客流、人均消费与人力
  • Outlet repositioning recommendations餐厅重新定位建议
  • Brand-standard readiness: mock audit and action plan品牌标准准备：模拟审核及整改计划
  • SOP, banqueting and in-room dining reviewSOP、宴会及送餐服务评估
  • Owner/operator workshop and 90-day plan业主与管理方工作坊及90天计划

KPIs we track考核指标

  • F&B revenue and GOP vs budget餐饮收入与经营毛利对比预算
  • Audit score uplift审核得分提升
  • Guest scores (Medallia, Tripadvisor, Dianping)宾客评分（Medallia、猫途鹰、大众点评）
  • Labour cost %人力成本占比

Not included不包含

  • Acting as the hotel operator担任酒店管理方
  • Brand-proprietary audit certification品牌方专属审核认证
Typical duration参考周期2–8 weeks, plus optional implementation2–8 周，可选后续落地
Typical effort参考工作量6–30 consultant days6–30 个顾问工作日
Delivery交付方式Led directly by NilNil 亲自主导
Fees费用Tailored proposal按项目定制报价

Specialists coordinated where required: 必要时协同：Kitchen designer, revenue manager where required必要时协同厨房设计师与收益经理

C

Restaurant Concept Development餐厅概念开发

The owner has a vision but no coherent concept, menu architecture or guest journey that will hold up commercially.业主有愿景，却缺少在商业上站得住的完整概念、菜单结构与宾客体验。

Deliverables交付内容

  • Concept book: story, positioning, guest profile, price point概念手册：品牌故事、定位、目标客群与价格带
  • Menu architecture and pricing (creative fine dining or creative fusion)菜单结构与定价（创意精致餐饮或创意融合）
  • Guest journey and service style宾客动线与服务风格
  • Design brief for interior and brand agencies室内设计与品牌机构的设计任务书
  • Concept P&L (estimate) and labour model概念损益测算（估算）及人力模型

KPIs we track考核指标

  • Concept approved within agreed rounds在约定轮次内完成概念确认
  • Target food cost and average check built into the menu菜单内置目标食品成本率与人均消费
  • Opening date held开业日期如期达成

Not included不包含

  • Interior design, architecture, brand identity design室内设计、建筑设计与品牌视觉设计
  • Chef fees beyond agreed scope约定范围外的厨师费用
Typical duration参考周期4–10 weeks4–10 周
Typical effort参考工作量12–30 consultant days12–30 个顾问工作日
Delivery交付方式Concept and commercials led by Nil; design specialists coordinated by FAN概念与商业部分由 Nil 主导；设计专业机构由方叙统筹
Fees费用Tailored proposal按项目定制报价

Specialists coordinated where required: 必要时协同：Interior designer, brand designer, chef partner室内设计师、品牌设计师、合作主厨

D

Bar & Beverage (Flagship)酒吧与酒水（旗舰服务）

Bar revenue and margins under-perform; menus lack identity; recipes, costing and training are inconsistent.酒吧收入与毛利不理想；酒单缺乏辨识度；配方、成本与培训标准不一。

Deliverables交付内容

  • Bar Health Check: sales mix, pour cost, stock, speed of service酒吧健康诊断：销售结构、酒水成本、库存与出品速度
  • Creative fusion cocktail programme: signatures, house classics, low/no-ABV创意融合鸡尾酒项目：招牌、经典改良与低/无酒精系列
  • Recipe specs, batching and prep SOPs; cost cards and pricing配方标准、预调与备料SOP；成本卡与定价
  • Wine and spirits list architecture and supplier comparison葡萄酒与烈酒单结构及供应商比价
  • Bar training; bar station design input吧台培训；吧台工位设计建议
  • Menu engineering review after 60–90 days60–90天后的酒单工程复盘

KPIs we track考核指标

  • Beverage cost % (target agreed per venue)酒水成本率（按门店约定目标）
  • Beverage revenue and share of total酒水收入及占比
  • Average drinks per cover人均饮品杯数
  • Spec compliance in spot checks抽查配方执行合规率

Not included不包含

  • Guest bartender fees; menu graphic design and print客座调酒师费用；酒单平面设计与印刷
Typical duration参考周期4–10 weeks; Health Check 1–2 weeks4–10 周；健康诊断 1–2 周
Typical effort参考工作量8–25 consultant days8–25 个顾问工作日
Delivery交付方式Led directly by NilNil 亲自主导
Fees费用Tailored proposal按项目定制报价

Specialists coordinated where required: 必要时协同：Guest mixologists, menu designer, glassware suppliers (any commission disclosed)客座调酒师、酒单设计师、酒具供应商（任何佣金均披露）

E

Openings: End-to-End Programme开业筹备：一站式全流程

Opening dates slip, budgets overrun, licences arrive late and teams are not ready on day one.开业延期、预算超支、证照滞后，开业当天团队仍未就绪。

Deliverables交付内容

  • 21-step programme with critical path and weekly one-page reports21步开业体系，含关键路径与每周一页进度报告
  • Company, licence, tax, finance and HR set-up (see the next page)公司、证照、税务、财务与人力资源搭建（详见下页）
  • Pre-opening budget and cash flow (estimate)开业前预算与现金流（估算）
  • SOP set, training plan, mock-service scheduleSOP体系、培训计划与试营业安排
  • Opening-readiness audit (go / no-go)开业就绪审核（是否具备开业条件）
  • 30/60/90-day post-opening plan开业后30/60/90天计划

KPIs we track考核指标

  • Opening date achieved如期开业
  • All required licences in place before opening开业前全部必要证照到位
  • Pre-opening spend vs budget开业前支出对比预算
  • First-90-day revenue, cost and labour vs plan开业90天收入、成本与人力对比计划

Not included不包含

  • Kitchen engineering and interior design厨房工程与室内设计
  • Government fees, taxes and third-party disbursements (passed through at cost)政府规费、税金及第三方代垫费用（按实际转付）
Typical duration参考周期3–9 months, phased3–9 个月，分阶段
Typical effort参考工作量30–80 consultant days30–80 个顾问工作日
Delivery交付方式Managed end to end by FAN, coordinated with qualified local specialists where required.一站式管理，必要时协同合规的本地专业机构。
Fees费用Tailored proposal按项目定制报价

Specialists coordinated where required: 必要时协同：Licensed agents, accountants, lawyers, kitchen consultants where required必要时协同持证代理、会计师、律师与厨房顾问

Managed end to end by FAN, coordinated with qualified local specialists where required.一站式管理，必要时协同合规的本地专业机构。

F

HR & Talent人力资源与人才配置

The owner needs the right structure, contracts and people but has no HR function.业主需要合理的架构、合同与人选，却没有人力资源团队。

Deliverables交付内容

  • Organisation chart, manning guide and job descriptions组织架构、人员配置标准与岗位说明书
  • Recruitment advisory: salary benchmarks, interview frameworks, trade tests招聘顾问：薪酬对标、面试框架与技能测试
  • Payroll and social-insurance / housing-fund set-up薪资发放及社保、公积金开户与设置
  • Employment contracts and employee handbook劳动合同与员工手册
  • Onboarding and training programme入职与培训体系

KPIs we track考核指标

  • Key roles filled by target date关键岗位按期到岗
  • Payroll and social insurance running from month one首月起薪资与社保正常运行
  • 90-day retention of key hires关键员工90天留任率

Not included不包含

  • Statutory contributions and salaries (paid by the client)法定缴费与工资（由客户支付）
Typical duration参考周期2–10 weeks2–10 周
Typical effort参考工作量4–20 consultant days4–20 个顾问工作日
Delivery交付方式Managed end to end by FAN, coordinated with qualified local specialists where required.一站式管理，必要时协同合规的本地专业机构。
Fees费用Tailored proposal按项目定制报价

Specialists coordinated where required: 必要时协同：Licensed recruitment agencies, payroll providers and employment lawyers where required必要时协同持证招聘机构、薪酬服务商与劳动法律师

Managed end to end by FAN, coordinated with qualified local specialists where required.一站式管理，必要时协同合规的本地专业机构。

Where recruitment or placement services require a licence, they are carried out through licensed local agencies.如招聘或人才派遣服务依法需要资质，均通过持证的本地机构执行。

G

FF&E / OS&E PlanningFF&E / OS&E 规划

Operating equipment lists are incomplete, over-specified or over budget, and suppliers drive the choices.运营物资清单不完整、规格过高或超出预算，选择被供应商主导。

Deliverables交付内容

  • OS&E lists by outlet (china, glass, silver, bar tools, linen, smallwares)分区运营物资清单（瓷器、玻璃器皿、银器、吧台工具、布草、小件）
  • Specifications and par levels规格与标准库存量
  • Budget and three-quote supplier comparison预算及三家供应商比价
  • Delivery and receiving checklist到货与验收清单

KPIs we track考核指标

  • OS&E spend vs budget物资支出对比预算
  • All items on site 14 days before opening开业前14天全部物资到场

Not included不包含

  • Holding stock or importing on the client's behalf代持库存或代理进口
Typical duration参考周期3–8 weeks3–8 周
Typical effort参考工作量5–15 consultant days5–15 个顾问工作日
Delivery交付方式Managed end to end by FAN, coordinated with qualified local specialists where required.一站式管理，必要时协同合规的本地专业机构。
Fees费用Tailored proposal按项目定制报价

Specialists coordinated where required: 必要时协同：Procurement agents and designers where required必要时协同采购代理与设计师

Commission disclosure: any supplier commission, rebate or referral fee is disclosed in writing before any order, and can be credited against FAN's fee.佣金披露：任何供应商佣金、返利或介绍费，均在下单前书面披露，并可抵扣方叙顾问费。

H

Brand & Marketing品牌与营销

The venue lacks clear positioning and a launch plan; Dianping, Xiaohongshu and WeChat are under-used.门店定位不清、缺少开业推广计划，大众点评、小红书与微信未被充分利用。

Deliverables交付内容

  • Positioning, messaging and naming input品牌定位、核心信息与命名建议
  • Launch plan: pre-launch, opening and first 90 days开业推广计划：预热期、开业期与前90天
  • Platform strategy: Dianping/Meituan, Xiaohongshu, WeChat; review management平台策略：大众点评/美团、小红书、微信；口碑管理
  • Event formats and partnership plan活动形式与合作计划
  • Briefing and managing agencies and KOLs代理机构与达人的需求简报及管理

KPIs we track考核指标

  • Launch reach and bookings开业曝光与预订量
  • Dianping rating and review volume大众点评评分与评价数量

Not included不包含

  • Paid media, KOL fees, design and production付费媒体、达人费用、设计与制作
  • Fake or incentivised reviews (never)虚假或诱导评价（绝不采用）
Typical duration参考周期4–12 weeks4–12 周
Typical effort参考工作量6–20 consultant days6–20 个顾问工作日
Delivery交付方式Managed end to end by FAN, coordinated with qualified local specialists where required.一站式管理，必要时协同合规的本地专业机构。
Fees费用Tailored proposal按项目定制报价

Specialists coordinated where required: 必要时协同：Brand designers, PR/KOL agencies, photographers品牌设计师、公关/达人机构、摄影师

I

Turnaround经营改善

Sales, margins, team morale or reviews are slipping and the owner needs a fix, fast.销售、毛利、团队士气或口碑下滑，业主需要尽快扭转。

Deliverables交付内容

  • Business Health Check: P&L, menu, labour, reviews, floor observation经营健康诊断：损益、菜单、人力、口碑与现场观察
  • Prioritised 90-day action plan with estimated impact按优先级排列的90天行动计划及预估成效
  • Hands-on implementation: menu engineering, labour model, SOPs, training亲身落地：菜单工程、人力模型、SOP与培训
  • Weekly one-page KPI report and hand-over pack每周一页KPI报告及交接文件

KPIs we track考核指标

  • GOP / EBITDA vs baseline经营毛利/EBITDA 对比基线
  • Food and beverage cost %食品与酒水成本率
  • Labour cost % and productivity人力成本率与人效
  • Review score and volume评分与评价数量

Not included不包含

  • Debt restructuring and landlord negotiations债务重组与房东谈判
  • Guaranteed results承诺保证结果
Typical duration参考周期Health Check 2–3 weeks; implementation 1–6 months诊断 2–3 周；落地 1–6 个月
Typical effort参考工作量6–60 consultant days6–60 个顾问工作日
Delivery交付方式Led directly by NilNil 亲自主导
Fees费用Tailored proposal按项目定制报价

Specialists coordinated where required: 必要时协同：Accountants and lawyers where required必要时协同会计师与律师

J

Ongoing Retainers长期顾问服务

The owner wants senior judgement on call without a full-time hire.业主希望随时获得资深判断，而无需全职聘用。

Deliverables交付内容

  • Monthly KPI and P&L review每月KPI与损益复盘
  • Owner-side meetings with the operator or management代表业主参与管理方会议
  • Seasonal menu and beverage updates季节性菜单与酒单更新
  • On-call advice with agreed response times约定响应时间的随时咨询
  • Quarterly on-site visit and report每季度现场巡店与报告

KPIs we track考核指标

  • KPIs tracked monthly vs budget每月对照预算跟踪KPI
  • Actions closed per month每月完成的整改事项

Not included不包含

  • Full-time interim management (quoted separately)全职临时管理（另行报价）
Typical duration参考周期Minimum 3 months; rolling monthly至少 3 个月；按月续约
Typical effort参考工作量2–5 days per month每月 2–5 个工作日
Delivery交付方式Led directly by NilNil 亲自主导
Fees费用Tailored proposal按项目定制报价

Specialists coordinated where required: 必要时协同：As required按需协同

One-stop一站式

One-stop: from company setup to grand opening一站式：从公司设立到盛大开业

FAN manages the whole journey end to end, coordinated with qualified local specialists where required.方叙一站式全程管理，必要时协同合规的本地专业机构。

  • Company registration公司注册

    Entity structure, name approval, business licence, seals and bank account企业类型、名称预核、营业执照、印章与银行开户

  • Opening licences & permits开业证照

    Business licence, food operation licence, liquor filing/licence, fire safety and health permits营业执照、食品经营许可证、酒类备案/许可、消防及卫生许可

  • Tax set-up税务设置

    Tax registration, taxpayer status, fapiao invoicing and filing calendar税务登记、纳税人身份、发票系统与申报日历

  • Finance & accounting财务与会计

    Bookkeeping, opening and operating budgets, cost control, monthly P&L记账、开业与经营预算、成本管控、月度损益

  • Human resources人力资源

    Org chart, recruitment advisory, payroll and social insurance set-up, contracts, handbook, training组织架构、招聘顾问、薪资与社保设置、劳动合同、员工手册、培训

  • Product, people & launch产品、团队与开业

    Menu and beverage, SOPs, trial runs, soft opening and grand opening菜单与酒水、SOP、演练、试营业与盛大开业

Tailored proposals for every project. Licensed legal, tax and accounting steps are carried out with qualified local specialists where required.按项目定制报价。依法需持证办理的法律、税务与会计事项，必要时协同合规的本地专业机构完成。

See the A–Z timeline查看筹开全程Service catalogue A–J服务目录 A–J

Get in touch联系方式

Talk to Nil directly.直接与 Nil 沟通。

Founder: Nil (Nilesh) Shrestha, MBA · Shanghai, China. Free 30-minute introductory call; tailored proposals for every project.创始人：Nil (Nilesh) Shrestha, MBA · 中国上海。30分钟免费初步沟通；每个项目按项目定制报价。